What is influencer marketing?
- Influencer marketing is brand collaboration with an online influencer to market one of its products or services.
- Ex. YouTube celebrity PewDiePie: He teamed up with the makers of a horror film set in the French catacombs under Paris, creating a series of videos in which he underwent challenges in the catacombs. It was pitch-perfect content for PewDiePie’s 27 million subscribers and received nearly double the views as the movie’s trailer. Everybody won.
- What makes them influential is their large followings on the web and social media. An influencer can be a popular fashion photographer on Instagram, or a well-read cybersecurity blogger who tweets, or a respected marketing executive on LinkedIn. Within the marine industry, there are influential people and we help find the right one that will fit your brand. Some have hundreds of thousands (if not millions) of followers. They may only have 10,000 followers, less in some cases. They will have established themselves as experts in their field are the go-to people that provide the answers to people’s questions. They create most engaging posts, share the best pictures, make the most entertaining videos, and run the most informative online discussions.
How we help
- We have the ability from experience to not only find the right influencer but even celebrities to promote you. Gaining brand awareness, brand trust, recognition, and leads/sales
- We’ll put the campaign strategy together to ensure effectiveness and results.
