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Why Social Media is a powerful tool to drive sales

REACH

  • 42% of the world’s population uses social media. That’s over 3 billion users worldwide. (Statista)

 

  • To break it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. (Emarketer)

 

  • 54% of social browsers use social media to research products. (GlobalWebIndex)

 

  • Each person spends an average of 2 hours and 22 minutes on social networks and messaging. (Globalwebindex)

 

  • 366 million new people started using social media in the past year. That’s more than a million new people joining social media every single day. (Hootsuite) ​

COST

  • Social Media is far less expensive than traditional Media to reach the same number of people (or more) and you’ll be reaching the audience you want.

 

  • The metric used in this assessment is Cost-Per-Thousand Impressions (CPM). The CPM of social media is less than $3.

ACCURACY

  • Traditional media uses a cannon to fire it’s message hoping to hit anyone that will listen (read, watch, etc.). Social media has the ability to target with laser precision.
  • Social media marketing allows you, if you so desire, to market strictly to men over 40 who live in Sarasota, are interested in boating, is affluent, loves water sports, and were recently married.
  • This may not exactly represent your ideal customer but it gives you an idea of how specific we can make your marketing. This is just tip of the iceberg of audience groups. This strategy not only increases conversions but also decreases ad costs

TRUST

  • Social media marketing uses value content to cultivate trust over time. Traditional marketing forces an opinion on a buyer in hopes that it will take if repeated frequently enough.

 

  • We use social media marketing to give your ideal buyer an opportunity to learn everything they need to know about your product before they buy.

 

  • It also gives you the opportunity to foster relationships with them by including them in special offers (coupons, limited runs, freebies, etc.).

FEEDBACK

  • Social media marketing is a two-way street. You get the added bonus of hearing back from your customers.

 

  • Do they prefer that your product function differently? Should it look a certain way?

 

  • You can use social media to gauge interest in new geographic markets as well.

HOW WE CAN HELP

  • Not only are we Specialized & Certified in Social Media Marketing/Advertising, we specialize in the Marine industry. 

 

  • Marketing/Advertising Boats and Yachts is what we love to do and know how to INCREASE your SALES. 

 

  • Our Strategies and pricing  are dependent upon our clients’ needs. 

 

  • We are so confident in our skills that you get 100% Money Back Guarantee for our service if we don’t produce to your satisfaction.